What is the different between Branding & corporate Branding?

In simple term, branding is the goodwill that you can build up with some special features. Branding maybe to the product itself or to the company (Corporate Branding). Whenever you see this brand, you will know how good the product or the company will be in the public eyes.
For example, you can brand your company as a company good in restaurant chain with low price, high quality in foods and services and a good location in these chain restaurants. This can be done with your formulation of your corporate mission statement, strategy and operation plans and actions etc.