CRM應該同咩既academic field放埋1齊會好d
2008-10-30 10:23 pm
Im doing a research about CRM( customer relationship management) and brand loyalty, but i can't use the primary data and it's hard to find the secondary data, like journal or magazine, so i want to change my topic, is there any suggestion? like crm and customer statisfaction, the important thing is i can't use primary data,thx
回答 (2)
2008-11-01 4:15 am
✔ 最佳答案
CRM is a system, you cannot compare directly a CRM to Brand Loyalty or business profit. You need to identify what factors are being critical in your CRM system. eg. Customer Enquiry Response Time, Delivery time (how long customer wait), etc. However, so are qualitative, eg. Smile of the customer services, you cannot have a direct measurement like Time, so, you need a questioniare to ask the cusotmers.
Research to customers on some selected parameter, and correlated it to the Brand Loyalty measured.
Hope it help..
2008-11-05 10:34 pm
選後出席慶祝集會，他發表勝利演說時強調，自己當選證實了「一切都有
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