Finally, according to the myth, alcohol is the magic ingredient for social success. Hundreds of TV and radio ads have echoed this message in recent years. In one commercial, for instance, an overweight man sits alone in his drab living room. He reaches into a cooler, pulls out a bottle of beer, and twists off the bottle cap. Instantly dance music erupts, and dozens of attractive young adults appear in a shower of party streamers and confetti. "Where the party begins," a voice says. The once lonely man, now a popular guy with lots of male and female friends, has found the answer to his social problems—beer.
Relationships based on alcohol are unlikely to lead to social success and true friendships. Indeed, studies show that when alcohol becomes the center of a social gathering, it may lead to public drunkenness and violence. The ad's image of the man's new friends ignores an undeniable reality: that alcohol ruins-not creates-relationships. In addition to fighting and simple assault, drinking is linked to two-thirds of domestic violence incidents. Rather than leading to healthy social connections, alcohol leads to loneliness, despair, and mental illness. Over a fourth of the patients in state and county mental hospitals have alcohol problems; more than half of all violent crimes are alcohol-related; the rate of suicide among alcoholics is fifteen times higher than among the general population.
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