Customer Relationship Management

2008-09-22 12:13 am

1) There are different buying tasks would entail different relationship. Explain the THREE buying tasks and quote ONE example to illustrate how each of them affects relationship: a) New taks; b) Straight rebuy; c) Modified rebuy

2) (i) Define suspect, propsect, customer and advocate; (ii) Relationship marketing after the sale can help the customers justify the decision they made, even if there are problems after the sale. Briefly describe the different stages of the buying process and quote at least ONE example to how the stage of buying process affect the relationship that the customers want.

3) Draw a diagram and give an example to apply the following factors to implement Relationship marketing: (i) Objectives; (ii) Strategies; (iii) Policies and action plans; (iv) Process and procedures; (v) Resources; (vi) People; (vii) Planing process; (viii) Systems; (x) Ability to monitor.

thx~~

回答 (1)

[匿名]

2008-09-26 12:32 am

✔ 最佳答案

hello!

I don't know what is the model answer for the 3buying task, but if I were you I will answer the question like thisf:

1a) when you have the desire of buying something, this make the first motivication ......of buying goods.

b) when you have experienced the advantage of buying sthg, this is natural for you to buy it again as it worth to be.

c)......don't un, no comment

maybe I totally don't get the correct answer...as I just didn't study the BBA or the Economics subjects.....

I just use my common sense and guessing....><

hope you don't mind I waste you time to read my suggestion.

KL

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