ADVANTAGE OF KEEP GOOD RELATIONSHIP TO CUSTOMER

1. create and maintain a good reputation of the company among customers
2. can help to expand the net of customers
3. act as another sources of advertising the service or products provided by the
company
4. long time commitment of the customers
5. lower time cost of promoting products or services since "older" customers can
help you do it
6. better or diversified resources allocation given that the existing customers in a
way help to gather new sources of customers
7. lower manpower costs since the existing customers will automatically buy the
products or services of the company, so the company can have their officers
to do something else
8. lower PR/advertising costs
9. existing customers are another means of propagandist products
10. help to enlarge the companies' income and market share

1. repeat order
2. get profit again
3. less advertising cost
4. less communication costs
5. easy to handle