Since 1995, when the Mudd brand launched the Mudd flare jean, the brand has offered a new variety of fresh hip products for its fashion-savvy teen customer. Today, the Mudd brand is dedicated to the new generation of independent girls who want freedom of choice to express themselves in their own special way. Wear Mudd and declare your independence. Mudd girls lead the way.
Mudd was acquired by Iconix Brand Group in 2006. The teen denim, accessories and kid’s apparel divisions will flourish with a renewed emphasis on marketing and brand management. In July 2006, a new ad campaign launched featuring “Mudd Girls Move the World,” a concept featuring real girls who have big aspirations and are passionate about improving their communities.
The Mossimo Brand has grown into a multi-billion dollar lifestyle sportswear and accessories company since founded by Mossimo Giannuli in 1987. Mossimo is one of the largest global apparel brands in the US, with international licenses in Australia, South America, Mexico and Japan.
With his brand gaining a more mainstream acceptance, it is not unusual to see everyone from kids of all ages and their parents, to college students, and even hardcore surfers wearing Mossimo. That is the beauty of Mossimo, he draws his influences from everywhere — consequently his designs are remarkably relatable without being ordinary.
Today, in the United States alone, Mossimo, through its exclusive retail agreement with Target Stores is available in 1400 stores nationwide. Internationally, the brand has evolved into a lifestyle brand driven by the infectious and legendary surf and beach culture of Australia, and offers everything from apparel to bedding to hair, skin and fragrance products in over 600 stores.