London Fog is one of the oldest and most established fashion brands in the United States. Created in 1927, London Fog reached its peak of popularity and became the symbol of American rainwear in the 1960's with the introduction of its classic trench coat.
Today, London Fog is ranked as the #1 recognized brand of outerwear in the United States*. London Fog continues to enjoy iconic status and high brand recognition with close to 90 percent consumer awareness. Today, London Fog is attainable luxury with a classic metropolitan appeal from corporate wear to weekend wear.
In August 2006, Iconix Brand Group, Inc., acquired the London Fog Brand. With their financial and marketing support, London Fog will quickly become a premier global lifestyle brand, branching out into a number of product categories.
The Original California Lifestyle Brand
Founded in 1972, Op was the first company to successfully translate the surfing lifestyle into a comprehensive fashion idea by focusing on the West Coast youth scene, fusing sports, music, art, and fashion with beach culture.
Op has been a dominant lifestyle brand for over two decades and continues to enjoy high consumer awareness and brand recognition.
In Summer 2008, the brand relaunched with a celebrity-fueled ad campaign to celebrate over 35 years of Op. The campaign features Rumer Willis, Kristin Cavallari, Christina Milian, Pete Wentz, Wilmer Valderrama, and Corbin Bleu.
- Exclusive retail license with Wal-Mart in the U.S., Brazil,India and China
- 16+ product categories include apparel, swimwear, surfboards and fragrance
- #3 in swimwear and #8 in young contemporary
- #72 in 2007's WWD Top 100 most recognized brands