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1. We probably need to design a marketing information system, which is
mainly used to effectively collecting and accumulating information such as sales performance, buyers’ needs, action plans of competitors and supply sources. Information is one of the most important resources in advanced operation of an enterprise. It functions to help the management understands both the internal and external operating environment so that proper strategy can be established.

2. We need to establish a system of procedures for the whole process from needs to operation to finalization. Project management is referring to the special knowledge, techniques, tools and methods for the operation of a specific project. This system can enable the project to achieve or surpass the estimated desire and expectation and the system includes strategic planning, progress plan and measures to maintain and ensure the successful progress of the project.

3. We need to estimate the investment costs on the development of new products so as to consider the necessary expenditure. According to our estimation on the operating overhead and extra-ordinary expenditure, we suggest to spend xxxxx as investment on the development of new products. Pricing strategy is one of the keys of this plan. We shall mainly research on the pricing of the product and service and the variation of pricing strategy in order to achieve the best marketing effect and income. The pricing of our new products will be based on the "pricing vs costing” strategy.



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4. The rate of maintaining customers is the ratio of the number of loyal customers in the total number of customers. The higher the ratio of maintaining loyal customers indicates that the value of these customers is high, and vice versa.

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We should prolong the maintaining of loyal customers to increase the overall value of total customers.

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This will let us understand whether the methods and strategies we are implementing are successful or not, plus we can also get to know which sales person is relatively better in keep the customers.

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. A percentage of ratio for keeping customers has to be established so that we can use it for our future reference.

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5. After sales service is referring to the service we provide to the customers after the sales transaction has completed. One week after the customers have used our products, we will make follow up phone calls to understand the level of satisfactory of the products from the customers.

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6. We suggest to use some publications as the base of our list of target customers. This leads us to call the target customers with a clear direction. The reason for choosing these publications is because they cover various business sectors so we can make sure our calls cover all these sectors.

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7. We suggest to establish a position to specifically replying on the related professional and technical problems. With this new position we can make our customers recognize our professional status, and to develop and enhance higher quality service to our customers.

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8. We need to design a system of customer service so as to provide superb service to the customers. The Company can only keep our customers with a superb customer service.

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9. We will frequently renew the web site of our products so that our customers can get the latest information that we want them to know. We will recruit personnel of male, female, young, elderly and people with different character to take care of different types of customers.

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. We will make appropriate arrangement according to the characteristics of the customers to increase the success rate of our marketing efforts.

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10. The Company should recruit new employees through the recommendation of existing staff. The advantage is that the recruitment process will be shorten and more direct. Additionally we do not need to pay for advertising fee or any other service fee to cut down our expenditure.

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Through this way of recruitment with the existing staff as referee, the enterprise can clearly understand the background of the applicant being recommended.

1. We possibly need to design a market information system, mainly is
effectively the collection and the storage information including
the sales situation, the buyer need, the competitor motion and the
supplier material and so on. The information is one of modern
enterprise transport business most important resources, its function
is helps the management social stratum understanding enterprise inside
and outside situation, thus making decision-making. 2. We need to
formulate the step which set of a series of need, the procedure and
completes. The project management is refers in the related project
activity utilizes the special knowledge, the skill, the tool and the
method, it enables the special case the realization or surpasses
the hypothesis the demand and the expectation. This includes plans,
progress plan and maintenance composition special case activity
progress. 3. We must calculate develop the new product investment
cost, in order to weighs the expenditure which needs. Current payments
and non- current payments forecast which according to us, we suggested
with xxxxx invests the new product. The fixed price strategy is one of
this plan most important parts, mainly studies the commodity and the
service price formulation and the change strategy, in order to
marketing effect and income best. We can use "the cost to fix a price"
the strategy the new product fixed price. 4. customers retentions rate
are refer to the loyal customer to occupy the total customer the
proportion. Customer retention rate higher expression customer value
higher, the customer value is lower, we lengthen the customer
retention time, enhances the customer value. Let us understand we use
the method and the strategy succeed or not, as well as that shop
employee quite is splendid in the retention customer aspect. We must
formulate the strip to keep customer the percentage, in order to in
the future using of the reference.

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5. The post-sale service is refers completes after the sales
transaction, for the customer provides the service. Uses our product
after the visitor a week, we can send a telegram for the concerned
visitor understand the visitor to product satisfaction.

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6. We
suggested uses some publications to take the goal object the name
list. This can make us to send a telegram in the right way to the
place for the goal object. Selects these publications the reason is
they involves the different profession, enables us to contact the
different profession.

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7. We suggested sets up a position specially to
explain related □is difficult and some technical question. This will
the visitor feel our specialization, as well as develops and provides
the high innate nature the service to give the visitor.

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8. We must
design a set of customers services management system management
system, in order to provides the high-quality service to give the
visitor. The company provides the high-quality service, only then may
for a long time detain the customer.

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10. The company recommends
the registrant with the aid of the existing staff, the advantage is
advertises for the process to take time shorter and is direct; As well

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as does not need to pay the advertising expenditure or other service
fees, then may economical recruit the cost. Through this method, the
existing staff acts as the recommender, the enterprise can clearly
know these by the background.

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9. We can frequently renew the
product the homepage, lets us the visitor know the most recent
information. We can recruit the male, the female, to be young, old and

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the different disposition public figure, considers the different type
visitor. We can make the suitable arrangement according to visitor's
type, increases the successful opportunity.

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the different disposition public figure, considers the different type
visitor. We can make the suitable arrangement according to visitor's
type, increases the successful opportunity.