SWOT of Esprit

sprit was able to achieve their seventh consecutive year of growthin turnover and operating profit despite facing hostile economicenvironment in some of its geographical selling areas such as Japan,Korea and Malaysia. ...

Esprit has been adopting a globalization and diversificationstrategy; built strong brand recognition in its key market includingGermany and Hong Kong, which has strengthened its sales performance.... Diversification in EspritЎs operating markets could help reduceits dependence on a single currency, that is ЎҐnot putting all eggs inone basketЎ; thus lower its foreign exchange rate risk.

Given its dominant position in Hong KongЎs apparel market with a44% increase in sales growth in Hong Kong last year, Esprit has alsobecome a major player in the European markets. ...

Although it experienced significant growth in Europe especiallywith its key market in Germany where the brand is well recognized andranks in the top five, Esprit has only 1. ... Britain remains to beweak for Esprit given UKЎs crowded and over-saturated retailenvironment in the apparel industry. ...

In addition, the high tax system in Europe would be a main burdenon EspritЎs profit despite its strong growth as compared with lowertax rates in Asian regions like Hong Kong and Singapore.

Opportunities

ChinaЎs prospective accession to the WTO will benefit Esprit interms of market access to mainlandЎs garment and retailing industry.... Esprit would expect to tap the growing opportunities in domesticsales on the mainland resulting from enhance market access. ... Thisdual specialization between the two places will help Esprit enhancetheir competitiveness against suppliers of other low-cost region inAsia. Further, Esprit will derive additional cost savings fromimporting fabrics and clothing accessories for their garmentsmanufacturer in the mainland, in the event of China lowering tariffs onthese manufacturing inputs from the current average level of 25. ...

2008-06-22 21:50:46 補充：
SWOT stands for: Strengths, Weaknesses, Opportunities, Threats.