十萬火急!!廣告界精英請幫手！！

[匿名]

2008-05-30 7:49 pm

請問有冇人識得寫report?係關於一些健康產品的報告-Competitive Advertising Summary
－詳細內容：propect target,Key selling message,creative executional highlights,media and spending highlights.以上各點內容應該寫ｄ咩好？
－用咩做好ｄ？ｗｏｒｄ，ｅｘｃｅｌ定ｐｏｗｅｒ？
－有冇一ｄ功課例子可參考？

小女子感激萬分

回答 (1)

Eve

2008-06-07 7:45 am

✔ 最佳答案

Prspect target: Who are you selling the product to.
For example, what age, male or female
e.g. The chocolate drink is mainly sold to youngworking female from 25-35 .
Key Selling message: What are the words you use to sell the product? For example, the healthy chocolate milk shake can shake your body making you slim and happy.
Creative executional highlights; What arre the methods you used to bring out the message. For example, you use Miss HK wearing wearing only a bra and underwearing drinking the milk shake while exercising to become Miss Asia
Media and spending highlight: Are you using TV, radio advertisements? How much you expect to use? where does most of the money goes in this ad.? In hiring the TV Stars?
Use words to do the report.

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