有d咩 marketing strategy

Marketing Strategy
1. Analysis of Marketing environment
2. Market Segmentation and Positioning
3. Demand and Behaviour of Consumers
4. Market Research
5. Market Forecasting
Marketing Mix Strategy
- Product
- Pricing
- Packaging
- Promotion
- Channel of distribution
The following can be used for anlysising and studying an organzation :
A. Market development in the same industry
B. Market Competition
C. SWOT anlysis
D. Market segmentation and Positioning
E. Marketing Stragety.
E. Government's Policy
F. Financial Anlysis

The first and most important analaysis is :

What is the market share of this company in her industry ?

eg. If you want to analysis the performance of the marketing strategy and plan of TOYOTA in HK , then you will need to find out :
a. What kind of cars are Toyota selling in HK
b. What is the market share of each type of cars they gain in HK
c. Who are the competitiors that ranking in each segment
d. Compare the competitiors against Toyota, what are the differents

Namely, you can consider :
a. competitors and share of each brand in : Private cars, Lorry, Van, Taxi.
b. check out the SWOT (strength and weakness) of each brand in the market
c. understand the market position of Toyota and other brands.
d. Well, of course, write down the market size forecast in 2009.
This forecast means the outlook of the company's position in coming future. Because we need to see if the past marketing strategy will doing good for future business development.