麻煩中譯英..急!! thx!.麥當勞行銷策略之分析(20分) part 2

05. Location
McDonald's will set up most of the crowds surging in the place or places convenient transportation, which is all of McDonald's common phenomenon, in addition, because the major activities throughout the different ethnic groups, so we can see at McDonald's also the main customers do not like, Taiwan's geographical scope, unlike the United States as the already very large, population density Most of the McDonald's culture to Taiwan or in response to the different national conditions and has made some changes.
Although the ultimate goal is still surging crowd, but all regions of the McDonald's also because of the crowds of different types have different business strategies.

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06. Design
A. I have to queue up into the door, will speed up the rate of consumer purchase.
McDonald's marketing strategy analysis

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B. It seems that the whole considerate value meal menu, in fact, customers have accelerated the menu, or even customers to avoid wasting their time with the food

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(this point can value the entire meal and promotional messages on the most likely to see perspective on the counter Taiwan and the single desk is Gaoxuan menu at the counter to see the rear)

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C. significant segment of the menu and dining area to separate the consumer and dining in the crowd.
D. corner of the store space are provided in the trash and obvious, so let everyone in the fast-food consumers can dine at the end of the way the garbage out.

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E. usually at the counter of McDonald's stores outside the entrance of the dining area will design other exports to smooth out the lines.

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06. Layer of passengers
In each point in time, McDonald's will go with the tide, locked LAB to different ethnic groups and create new customers, for example, McDonald's will lock future generations i for clients, not by a new generation of regional,

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ethnic or age composition, but by the life - States decided, therefore, McDonald's products, services and stores will also follow the change to meet the needs of this family for generations.

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07. Advertising sales practices
McDonald's customers design of a very important step is that it's propaganda. Publicity is a profit-making units of the need to attract customers approach the phenomenon from Taiwan over the past 10 years,

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we know that through a McDonald's advertising, packaging, promotions, and many other diverse ideas and a unified way of publicity, the successful results achieved: to persuade, image Shape, and to attract consumer. In Taiwan, from McDonald's advertising strategy is not static,

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and McDonald's in Taiwan's social significance of the changes. 1984 McDonald's was the introduction of Taiwan's early stage of the Taiwan people is
Very exciting, not only the shop is full of exotic (United States) flavor, and even Ronald

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McDonald ads are coupled with foreign Mandarin dubbing the shooting. In addition, the fast-food at that time really is not Taiwan's traditional surface, the special food of rice, while the store's overall design and planning of the playground at the time of the food industry are rare,

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these are McDonald's to attract customers at the time of the demands .