What is 8 P's of ”intergrated service management?

8P of Albert Hein is an attempt to use the 4-P framework in retailing (Lawrence, 1983, p.10) are:
- Products and assortment
- Pricing
- Promotional activities
- Place (i.e. location of the stores)
- Personnel
- Physical distribution and handling
- Presentation of stores and products
- Productivity

from: Herbert Kotzab & Mogens Bjerre / Retailing in a SCM-Perspective, 2005

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