市場學的學術名稱

Terms related to Marketing :
1. 4P = Product, Price, Place (distribution), Promotion
We call this the Marketing Mix.
these are the four area that a marketing guy have to think and plan for
on his marketing project.

2. Target market : eg. The New MacDonald TV ad today is targeting to
young man, not for the kids. so, we noted that McDonald is trying to
target the young man market.

3. Market Potential / TAM (Total available market)
If you are selling Coca Cola, you wonder how many liter of soft
drinks in a month HK can consume, its the TAM.

4. Market Share
so, if you are selling a new coke, say, White Coke. Then from time to
time , you need to find out what is your market share, ie. the percentage
of market you can win.
eg. your new products has 20% of the market,

5. Profit Margin
= (Selling price- Cost)/Cost.
all business need profit, so, you need to be very clear what is the profitability of your product and marketing Strategy.

6. Marketing Strategy
You need to define what you want to do, and how do you sell your
products.
eg. BMW put a movie in the Youtube about a speedy car racing in the
street, its illegal in TV ad, its nothing in Youtube.
Then you can think about ... eh... what is that strategy all about ?

Marketing is interesting,
the about 6 terms are the very basics. To know more, pls take a course.

市場學基本是針對銷售人員或市場發展人氏所學,不太艱深,你可去www.peak.vtc.edu.hk看看,但內容廣泛,並非三言兩語就可講完,4P是指產品 Product;推廣Promote;位置Place,價格Price.意思係一件(產品)經過分析,在甚麼(地方)賣,甚麼(價錢),如何宣傳(推廣)才達到理想效果 .

4P 是指

1. Product ，產品本身，例如其特性。
2. Place , 就是分銷的渠道。
3. Promotion ，推廣的方式。
4. Price ，對產品的定價，包括成本、利潤......。

目標市場 : 就是 Target Market , 以致 Target Customer.