The SWOT Matrix of Giordano?

Strenght :
a. A solid managment team
b. A good manufacturing setup : Low cost and efficient, and high volume
c. A high brand awareness in Asia.
d. Trendy following closely

Weakness :
a. Middle- end clothing, not high end clothing,
b. Cannot diversify her products.
c. Unclear target customers

Opportunities
a. Asia & Middle East, can be a target for Casual wear.
b. Professional people need some quality dressing in Casual wear,
hope they can get it.

Threat :
a. the Company has no one big share holder , so, threat that some one
will buy in major share and become boss, its threat that there be
some changes of the company strategy in future,