緊急!![Marketing功課]Nike的competitive advantage係咩？

Nike (a short history American firm which growed by the invention of aircushioned shore in 80's )
The shores for street fashion rather than althetic shoes that young generations beloved-teens and students
High innovative & very short life cylce. Dares to use new materials and adopts new designs and colors but would be not durable in quality due to lack of time for quality test
Good marketing strategy and aiming at the huge market-- China, featured by China icon althetic Yao Ming & Yih Kin Luen
The Shoes company by ODM basis rather than OEM manufacturer that is likely no burden on overhead costs when encountering economic downturn.
Adidas (A german firm founded in 1920's by a mother of 2 sons, reformed in 1948 after another brother split for Puma. Adidas later was bought by French in 1987 after the dead of the founder's son)
Aim at customers who like sports of all generations especially the customer group of baby bloomers
Design & quality is being evoluted from its tradition styles and models by name that you even can bought 20year ago model but new material is used now
Good quality and reliable as Addidas would treat manufacturers as their partners German & French Culture for win & win business
Its market segments are likely too narrow that left behind Nike far away, In this 5-year they are broadening market of young customers by offering new & young lines -- with shorten designing cycle and product life cycle.


2008-04-01 14:10:00 補充：
above text of my commentary is just for your idea that should not be written on your papers without proven! Your lecturer will challenge you" Who said? any prove?"
You have to investigate if they are true or trying to get citations of former research by other researcher

~Muti-national brand (Nike branches spread all over the world)
~variety sport product
~impressive label/logo