✔ 最佳答案
If I were the other manufacturer of motor vehicles, I would fully agree with Volvo on the concept of developing a car exclusively for ladies. We could not deny the position and influence of women in the society nowadays.
After studying Volvo’s ‘Your Concept Car’, I found it really perfect and could definitely meet women’s needs. I therefore decided to design a series of cars exclusively for ladies, but the main point is to put them in the market for sale.
Volvo’s “Your Concept Car” was only a concept car and its R & D costs is so high that it could not be placed in the market. In order to make the production of such car type profitable, I had to well control the costs and make sure this car would attract ladies’ attention. Also, we would set the price at affordable level because our target customers were general women.
For example, although the door of Volvo’s ‘Your Concept Car” was very elegant and classy, it was not practical and necessary. I believed such door would require much space for parking and the cost was very expensive.