Yahoo (20points!!URGENT!)

what kind of analysis does Ken provides, ha?! weakness (2) says Online Advertising is very profitable today. Why is it a weakness ?! not quite organized thought !!

2008-03-08 09:23:20 補充：
Glad that people are concerned about Plagiarism like Mick. I think plagiarism also applies here !!

2008-03-08 09:24:11 補充：
Plagiarism is aggravated by the easy access to and the ease of cutting and pasting from a wide range of materials available on the internet. Plagiarism is regarded as a very serious offence in the academic world.

2008-03-08 12:51:30 補充：

target consumers or audiences or visitors
community seeking infotainment
general public needs email, dictionary, messaging, etcteens and youngsters interested in entertainment new on celebrities, music, movies, gossips general traders in stock market (who do not pay premium services from the brokers for real-time data feed)teachers and students in education institutionsbusiness people who are searching for business or company informationbusinesses going to advertise their products and services

Revenue generating services
About 88% of its total evenue came from marketing services (as of 2006)Advertisement placement, Search indexing, YellowPage, Bizfinder/ Wheretogo, Auctions, Shopping, Career (Jobs), Web Hosting, Premium services (personals, mail, etc...)

Strengths
global presence total presence in 29 countries
hundred million visitors and billions page views (according to web traffic analysis companies) over 130 million users per month and 3.4 billion pageview daily on all Yahoo websites
huge array of information covering almost every aspects in life, family, education, business/commerce, communication, advertising, etc...
huge array of services for your needs such as email, chats, directories, anti-spyware, searching, personals/dating, auctions, shopping, answer(knowledge), chats, etc...
localization on news, contents, useful info, directories, services


Weaknesses
cannot obtain further economy of scales in services provisionno drastic organic growth unless through acquisition
too much overhead per countries (laying off 1,000 employees ie. 7% of the workforce 14,300 staff)fierce competition in the market such as search engine (by Google), email services (by Gmail, Hotmail, etc), instant messaging (by MSN, QQ, etc), so on and so forth


### others pls do not copy my reply




2008-03-08 12:54:53 補充：
Yahoo services include

News, Weather, Sports, Travel, Finance, Insurance, Business, YellowPage, Search engine, Learning, BizFinder, HotJobs, Wheretogo, Answers, Maps, Autos, Real Estates, Technology, Classified, Directory
Music, Movies, TV, Celebrities, Games, Greetings, Group, Chat, Buzz(人氣)
and...

2008-03-08 12:55:07 補充：
and...
Auctions, Shopping, LifeStyle, Tokens, Personals(友緣人), Astrology, Messages (forum), Video, Mobile
Mail, Addressbook, Calendar, Messenger, Search, Toolbar, Dictionary, Translation, Photo, Briefcase, Geocities, BLOG, Avatars, Anti-spyware,

and more beta ones on trial

2008-03-08 12:55:56 補充：
http://docs.yahoo.com/docs/family/more/

唉, 樓主已經講明話要 dont copy and paste. 阿 Ken (001) d 答案都係係一d非常官方既地方抄返來, 因為我地通常都就咁寫 Yahoo, 而阿 Ken (001) 係寫 Yahoo!, 一定係抄返來. 我d答案都被佢一字不漏地抄過兩次, 第一次檢舉遲左, 被佢成為最佳答案, 第二次及早檢舉成功. consumer 既 demographic profile 又欠奉. 所以, what kind of analysis does Ken provide? I am sure it is not quite organised.

2008-03-07 09:31:46 補充：
樓主, thank you very much for your compliment in response to guru.1.2.3 and me. Incidentally, I noticed that kenneth.cheung0104 (001) had copied one of my previous answers word by word for the third time yesterday. I have already 檢舉 but it seems that nothing has been done.

Target --> Demographic Profile:
All computer / internet user.

Strengths:

1) Yahoo!'s Overture is a tremendously profitable Internet advertising business. It focuses on affiliate advertising for large adverting accounts, in the same way as Google's Adsense programme. This is an important income stream for Yahoo!.

2) Yahoo! has over 350 million users of its services and solutions. This makes it a very powerful marketing company, with a very well known brand. Some reports indicate that is it is the most popular website in the World.

3) A key long-term strength is Yahoo!'s international business presence. As the Internet expands and it is adopted by more nations the opportunities for Internet brands begin to emerge.




2008-03-05 10:38:42 補充：
Weaknesses:

1) Differentiation is difficult for Yahoo!. Almost all of its packaged services are available from other sources.

(i) Search facilities are available on MSN and Google.

2008-03-05 10:38:57 補充：
(ii) Free E-mail accounts are available from Hotmail (MSN) or G-Mail (Google), and many, many others.

(iii) New is available from CNN or the BBC.

(iv) Shopping is available everywhere on the Internet. Google has Froogle.

2008-03-05 10:39:22 補充：
2) Online advertising is a new income stream for organizations such as MSN, Yahoo! and Goggle. Yes, today they are very, very profitable.

2008-03-05 10:39:39 補充：
3) However, as technology develops and new unforeseen advertising media emerge, the future is uncertain for these income streams. This is a weakness for Yahoo! and its competitors.

2008-03-05 10:40:00 補充：
4) Another income stream that has been key to Yahoo! is derived from its partnerships with telecommunication providers. If ever this channel is changed or removed, the income stream would be affected.