Timing is very important in rocket launch. It is first to synchronize opearations of different systems, e.g. disconnection of support rig in launch pad, noise reduction, fuel pumping, firing, etc. Also, there is a so called best launch window for every launch. That is the best time to launch a rocket (including space shuttle) after considering weather, wind speed and direction, vsibility, and even interference of solar wind. But most important is the best launch window can help the rocket to save fuel. For example, if a space shuttle is to launched to the International Space Station (ISS). If it is launched too early, it will take the space shuttle more time to reach the ISS. If it is launched too late, it will miss the ISS and have to turn 1 more round about the earth to catch the ISS (becuase ISS or satelllite is roatating about the earth at a speed different from earth's spin speed). In other word, good launch can make the rocket reach its target with best fuel efficiency.