✔ 最佳答案
1. introduction
寫下你點解你要做呢個topic(motivation同objective),同埋呢個project有d乜嘢contribution
2. background
介紹一下國泰呢間公司嘅背景資料
3. literature review
呢個睇下你做得幾認真,如果唔係final year嘅就唔好晒時間,如果係,你就寫d 出名d嘅marketing research啲料
4(option 1). swot
呢個喺我個人偏好,做marketing我鐘意用swot analysis去睇下佢嘅好壞,加埋佢嘅competitior嚟比較,我會揀singapore airline (個人喜好)
4.(option 2) research method and data analysis and result (可細分兩、三part)
不過如果你係做survey,咁就擺個survey嘅料,包括你呢個survey係點做,有幾份成功嘅survey
個結果係點
5. conclusion
資料方面,主要都係cathay、機管局同埋係網search下,有好多marketing research,cathay通常都係最佳airline頭幾位,可以quote呢d資料
6. recommendations
比d建議方案, 例如在market investment, cost-effective方面的
至於SWOT方面:
Strength: -strong financial backup
- Long history of establishment
-Good market share in the international market
- large pool of well trainned of labour force
- relatively good reputations ( always be the best airlines recent years)
- Become more strong and extensive company size after take over of the dragon air
- Obtained numerous worldwide routes
Weakeness: -Limit of its business in European countries & USA
- Decreasing of service qualities and occasion labour riots
Opportunties: - Stable economic growth --increase the needs of overseas trip( Holiday / business) via plane
- Relaxation of Chinese policy in outbound tour and thus more chinese people go for a outbound trip via plane
- People are looking for luxury flight experiences
Theats: - direct competitions from other new launched airlines such as (Oasis, Orinteal, Virgin blue)
- Not all ports in China are open for Cathay to land
- hight cost of petroleum
- increase cost of airport tax in some airports increase the pressure of adding price
- Terriost attacks embarked
