Produce life cycle Queston ....Thank you

Products that are just being introduced to the market will require more promotions to inform customers about the products. Products that are in the growth phase are promoted to inform and remind customers. Products in the maturity or decline phase of the life cycle may not require as much promotion. Nevertheless, they may still need some promotion to remind customers and retain theeir market share. Firms that revise their products in an effore to extend the life cycle may use a large amount of promotion even in the maturity phase.

From the viewpoint of marketing, we need to sell.
Only at the right time of produce lift cycle, it can be higher posibility to sell. Of course, if it is not a good point on the cycle, we have to keep a better strategic to sell.