History about Elements

Elements opened on October 1, 2007. 170,000 - 180,000 people visited on opening day, exceeding the estimated 100,000.

Zones
Elements at Kowloon Station will be 'zoned' to the five elements of Nature:

Metal 金
Features luxury brands and world class dining
Decorated with copper and steel
Wood 木
Features health and beauty shops
Decorated with woodwork
Water 水
International Cuisine
Fire 火
Entertainment
Includes Cinema and Ice Rink
Decorated with 3D orange quadrilaterals
Earth 土
World Fashion

Sculptures
Each element zone has a sculpture of its own.

The water sculpture is a huge metal pillar with water running down it. The Earth sculpture is a set of rock formations.


Over one million square feet of pure shopping bliss, designed by world-renowned Benoy, subtly themed after the five Chinese elements.

Elements brings together some of the world’s most sought-after brands and services. What’s even better, is that a lot of these are completely new to Hong Kong, and many others have opened flagship stores here. Dining is also a big draw, with big names in both Oriental and Western cuisine. Just add a wraparound glass wall, and you’ve got the makings of the perfect harbour-view dining experience.

Shopping, leisure, dining, entertainment and culture have never before come together in such a big way. The fundamentals of Hong Kong shopping are changing, and Elements is where it starts.