我見有唔少marketing工都有寫A&P
The incumbent will be responsible for the formulation and implementation of effective A&P plan ....
咁A&P係咪 Actual & Planned?
我想問咩係A&P?
2007-12-13 2:21 am
回答 (1)
2007-12-19 2:30 am
✔ 最佳答案
A&P = Advertising and Promotion Marketing 會分above the line 同below the line activities
ATL (Above the line) = advertising
BTL (Below the line) = promotion
收錄日期: 2021-04-11 14:42:09
原文連結 [永久失效]:
https://hk.answers.yahoo.com/question/index?qid=20071212000051KK02445