英文memo格式

TO: Kelly Anderson, Marketing Executive

FROM: Jonathon Fitzgerald, Market Research Assistant

DATE: June 14, 2007

SUBJECT: Fall Clothes Line Promotion

Through market research and analysis, it has been discovered that the proposed advertising media for the new fall lines need to be reprioritized and changed. Findings from focus groups and surveys have made it apparent that we need to update our advertising efforts to align them with the styles and trends of young adults today. No longer are young adults interested in sitcoms as they watch reality televisions shows. Also, it is has become increasingly important to use the internet as a tool to communicate with our target audience to show our dominance in the clothing industry.

Internet Advertising

XYZ Company needs to focus advertising on internet sites that appeal to young people. According to surveys, 72% of our target market uses the internet for five hours or more per week. The following list shows in order of popularity the most frequented sites:

Google
Facebook
Myspace
EBay
iTunes
Shifting our efforts from our other media sources such as radio and magazine to these popular internet sites will more effectively promote our product sales. Young adults are spending more and more time on the internet downloading music, communicating and researching for homework and less and less time reading paper magazines and listening to the radio. As the trend for cultural icons to go digital, so must our marketing plans.

Television Adverting

It used to be common to advertise for our products on shows like Friends and Seinfeld for our target audience, but even the face of television is changing. Young adults are tuning into reality television shows for their entertainment. Results from the focus group show that our target audience is most interested in shows like American Idol,The Apprentice, and America's Next Top Model. The only non-reality television show to be ranked in the top ten most commonly watched shows by males and females 18-25 is Desperate Housewives. At Blue Incorporated, we need to focus our advertising budget on reality television shows and reduce the amount of advertising spent on other programs.

By refocusing our advertising efforts of our new line of clothing we will be able to maximize the exposure of our product to our target market and therefore increase our sales. Tapping into the trends of young adults will help us gain market share and sales through effective advertising.

Attachments: Focus Group Results, January- May 2007; Survey Findings, January - April 2007

details pls check:http://owl.english.purdue.edu/owl/resource/590/04/

2007-11-14 15:51:07 補充：
memo format順序包括:Header: 佔1/8 of the memo Opening:Context and Task: 1/4 of the memo Summary:Discussion Segment: 1/2 of the memo Closing Segment:Necessary Attachments: 1/8 of the memo

照你的描述，是否為有可以選取日期，然後顯示出相對應的"地點、事件"??
若是則可如下：假設(日期、地點、事件)為Primary key
select distinct 日期 from 日記 ====> ComboBox_日期
select distinct 地點 from 日記 ====> ComboBox_地點
select distinct 事件 from 日記 ====> ComboBox_事件

然後

select * from 日記
where 日期= ComboBox_日期
and 地點=ComboBox_地點
and 事件=ComboBox_事件

就能存取到唯一的一筆記錄了


不知這是不是你想要的??

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