我要寫咩野係 Executive Summary?

對marketing o既assignment來講, Executive Summary係叫你用少少字(通常係唔超過100個字), 將成個assignment/proposal/marketing plan撮要。

因為老板\大客戶\老師很忙, 無時間睇曬全部, 佢地要先睇撮要, 然後再決定睇唔睇, 或睇邊一部份, 即使佢地要睇曬全部, Executive Summary可以先俾佢地一個精簡撮要, 有助了解全編assignment/proposal/marketing plan。