商業英語 sales lead 的意思

the expression means creating an opportunity with a view of closing a deal/sales.

so for example, sales people will call customers, warm up the relationship, identify customers needs, discuss appropriate solutions/products with customers...............(we call this process creating sales lead)

When a customer is interested, you already made a sales lead so when there are new solutions, products available, you can approach the customer again.

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2007-10-12 00:23:10 補充：
通常都要cold call 架!