Marketing 功課, 有無朋友幫到手 ?

2007-10-10 4:07 am
Do you think that all companies need to practice the marketing concept ? How can marketing concept apply in public services such as post office services ?

回答 (1)

2007-10-18 8:26 pm
✔ 最佳答案
Companies without a marketing mindset are at a

disadvantage in today's business world. Those who

are still centered around their products, rather than

their customers, are doomed to fail. Knowing what

your clients' expectations are, exceeding them, and

building a reputation based on that is the key to

success. Pay attention to your customers, and they will

come back time and time again. Ignore them, and

they will disappear faster than you can spend your

marketing budget to try to bring them back.



Many people do not know much about marketing and they

always feel that the marketing staff in the company is a

burden on the company and they do not justify the dollars

spent on them. But the fact is that sincere marketing

efforts never go waste. When you invest in marketing

related activities, you are sure to reap benefits. Well

run marketing campaigns can help you earn good profits.



Some people have a misconception about the term

marketing, they feel that it is an easy task and anyone

can do it. But as a business person you have to get rid

of this view point and employ a professional marketing

agency that will device your marketing strategy and help

you execute it as well. Or you can also have the

assistance of an independent marketing consultant who can

oversee the marketing efforts that are being put in by

the marketing department.



The outside marketing agency or the professional

marketing consultant will be able to focus on all the

company's marketing requirements without being bothered

by the aspects like internal company politics or employee

relationships etc. These professionals are very aware of

the strategies that work for various products and the

strategies that will not work. For devising your

marketing strategies you definitely should take

assistance from these marketing professionals.






post office marketing concept should refer to 4p's , and it had put effort at the area of location and price.


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