marketing project~ 急急急急

2007-10-08 12:26 am
我想問
two environment force and discuss how they affect the marketing strategies of LV in hk

回答 (2)

2007-10-12 7:11 am
✔ 最佳答案
environment force can be from many of their stakeholders, such as supplier, customer and their competitor.

so for example

1) the LV's customers have change it shopping habit, say like they are more likely to shopping online than ever, then LV will have to change it marketing strategies( eg marketing 4Ps - Place) to adjust the changing need of its customer. they may need to provide a secured website for customer to order online etc....

2) the new GST ( good and services tax) policy may force LV to increase it retail price....
參考: studied marketing course
2007-10-08 12:47 am
你可去LV的網頁,搜尋相關的資料。


收錄日期: 2021-04-13 13:48:25
原文連結 [永久失效]:
https://hk.answers.yahoo.com/question/index?qid=20071007000051KK03431

檢視 Wayback Machine 備份