adidas的來源

The adidas Group at a glance
adidas – a name that stands for competence in all sectors of sport around the globe.
The vision of company founder Adolf Dassler has long become reality and his corporate philosophy the guiding principle for successor generations.
The idea was as simple as it was brilliant. Adi Dassler’s aim was to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War.
Today, the adidas product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf.
The adidas name dates back to 1948, deriving from the first two syllables of Adi Dassler’s first and last name. One year later, Adi Dassler registered the Three Stripes as a trademark. After a period spanning almost 70 years, the Dassler Family withdrew from the company in 1989, and the enterprise was transformed into a corporation (“Aktiengesellschaft”).
French-born Robert Louis-Dreyfus was Chairman of the Executive Board from April 1993 to March 2001. It was he who initiated adidas’ flotation on the stock market in November 1995. Since 2001, Herbert Hainer has been leading the Group.

This article is about the company. For the song, see A.D.I.D.A.S..

Adidas AG (ISIN: DE0005003404) is a major German sports apparel manufacturer, part of the Adidas Group, consisting of Reebok sportswear company, Taylormade golf company, Maxfli golf balls, and Adidas golf and is the second largest sportswear manufacturer in the world. The company was named after its founder, Adolf (Adi) Dassler, in 1948. Dassler had been producing shoes starting in 1920 in Herzogenaurach, near Nuremberg, with the help of his brother, Rudolf Dassler, who later formed the other shoe company Puma. The company registered as adidas AG (with lower-case lettering) on 18 August 1949. The company's clothing and shoe designs typically feature three parallel stripes, and this same motif is incorporated into Adidas's current official logo. The company revenue for 2005 was listed at 6.6 billion euro, or about 8.4 billion U.S. dollars. Adidas revenue for 2006 was listed at 10.084 billion euro, or about 13.625 billion U.S. dollars. Adidas perfumery and personal care products are manufactured by Coty, Inc. under license worldwide.