DHL 的marketing mix (4p) 係咩呀 ? 急問

Price: In fact, DHL may offers higher price than its competitor, however, the target market is fastest and safest express delivery, and those customer aimed on fast but not price sensitive.

Place: DHL has warehouse to recieve parcel 24 hours, besides it has many MTR shop and drop box at some busiest MTR station such as Mong Kok. It provides convenient to customers.

Promotion: DHL often discount for student send application form or document to overseas university. Besides, customer can gain points when using DHL service, and customer can redeem gift, coupon, discount!

Product: DHL provides differentiate product to customers. Besides the document and parcel, it provides Jumbo box, Jumbo junior at competitive price for customer.

Dhl Marketing Mix

ALL company 4 p's would be the same

The four Ps are:

Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support.
Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary - it can simply be what is exchanged for the product or services, e.g. time, energy, psychology or attention.
Promotion: This includes advertising, sales promotion, publicity, and personal selling, and refers to the various methods of promoting the product, brand, or company.
Placement or distribution refers to how the product gets to the customer; for example, point of sale placement or retailing. This fourth P has also sometimes been called Place, referring to the channel by which a product or services is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc.

2007-10-03 22:26:13 補充：
http://www.dhl-usa.com/about/pr/PRDetail.asp?nav=PressRoom/PressReleases&year=2005&seq=756http://www.linkedin.com/in/ariefhidayathttp://www.dhlsmallbusiness.com/lib-200706-3.html

2007-10-03 22:32:11 補充：
http://www.computerworld.com/softwaretopics/erp/supplychain/story/0,10801,71536,00.html