BCG Matrix

BCG matrix is used for your market share versus market growth analysis on strategic busines units(SBU) of an organization
Share & Growth
Dog: Low Share+Low Growth
Films/Cigarettes/Typwriter/Magnetic tap
Star: High Share+High Growth
LCD TV Panel/Plasma TV/Handsets/Computer/Air Cargo Service/Apparel
Question Mark: Low Share+High Growth
Ferry Service
Cash Cow: High Share+Low Growth
Cross Harbour Tunnel in HK
BCG's matrix has many defficiencies, which fails to analyze the product or service without evolving a complete product life cycle before declining
Please refer to my question was asked last year of Portfolio Planning

2007-10-03 10:16:29 補充：
Correction: cut( without evolving a complete product life cycle before declining) replaced by (without considering particular segments and efficient scale) i.e.

2007-10-03 10:16:43 補充：
1. by BCG analysis BMW is a Dog (low share & low growth), however itis profitable by targeting a particular segment 2. BCG fail to consider minimum efficient scale for instance howver small Virgin Blue can complete with the big Qantas