Tourism promotion - assignment help.......20 分

2007-09-26 9:54 pm
in the assignement i were asked to plan a 4 day familiarisation trip visit by tourism and goverment leaders of Hk , but i dont quite understand, if i wanna promote australia to hong kong, then why do i invite tourism n goverment leaders but not tour operator or wholseller who will be the potential buyer of australia tourism product??

回答 (1)

2007-09-27 9:29 pm
✔ 最佳答案
of coz u can, but since u only invite those government leaders i assume u have limited budget and cannot invite the others than the reason for inviting them in preference to the tour operators is perhaps because of the legislation or regulation which governs both coutries tourism industry, so if the leaders are having positive feedback maybe it will encourgae their operator (who are at a lower level than the government, thus lower authority) and instruct them to plan their destination at specific country, also to enhance country relationship, bargain and negotiation for better terms etc. (political issue)
Think backward, if the operator are invited and felt positive, however the higher authority reject the idea, there is no use... So practically market those who have decision making power and authority would be better

just a simple thought.
參考: International Business Management Year 3


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