Coca cola PESTLE and SWOT analysis

Just a quick thought on SWOT & PEST analysis:
(sorry, not quite detailed, but better than none)

SWOT analysis
S(trength): Market dominant position plus strong marketing and branding
W(eakness): Not aggressive product development and diversification
O(pportunity): Expansion into other F&B or health-related market
T(hreat): Economical down-turn

other SWOT papers : read this or this or this and that etc etc ....

PEST analysis
P(olitical): FDA, government and regulartory bodies are imposing more strict measures to non-alcholic drinks and causing Coke better/costly manufacturing and operations. Some countries have regulatory controls over the ability to transfer capital across borders.
E(conomical): Mainly affected during economy down-turn when general spending was low. When economy condition is improving such as healthy stock market, people willing to spend more and Coke's profit will go up.
S(ocial): People are becoming more health conscious and thus moving to bottle water and less calories drinks and thus demanding Coke to produce Zero and also expand to Bonaqu
T(echnological): Technology helps Coke to increase production and drive the production cost down. Coke also runs its marketing and promotion campaigns into the Internet arena.

other PEST papers : click here or here



### others pls do NOT copy my reply

Coca Cola Pestle Analysis