I live in the UK and comparatively few companies here have "Royal" in their name. The Royal Bank of Scotland and the Royal Mail are the only two I can think of at the moment! (Besides, Royal Mail was once state-owned.) Otherwise, we'd usually expect to see "Royal" only in the name of state institutions, academic bodies, non-profit societies, and the like.
But the Netherlands... I can understand Koninklijke KPN, as a public utilities company, but how are PHILIPS and AHOLD Royal companies??
I think you'd be hard pressed to find ANY country, all monarchies included, that have more Royal companies than the Netherlands! Is it a Dutch tradition?
更新1:
Thanks, Vincent! How interesting! So, all companies with a royal warrant can have Koninklijke in their name. Here in the UK, they just put a small coat of arms somewhere on their packaging and write "By Appointment to Her Majesty the Queen"... it's not such a big deal here =)