Hong Kong inbound tourism industry phenomenon

Hong Kong Tourism Industry

Just a few points for your paper preparations

Demand
- demand dropped from 1997 to 2004 eg. Avian Flu in 1998, Economics downturn in 2000 and SARS in 2003
- demand boosted by the PRC policy 以個人身份來港旅遊（即自由行）

Supply
- hotel resources : insufficient in the past decade, then more built and then over supplied with poor occupancy rate and then boosted up to 90% occupancy rate during the season peaks
- human resources : development and training for the tourist local guides, more supply of hotel graduates,

Competitions and Market requirements
- next doors (Macau and Pearl River Delta)
- demand for resort growth as HK lacks of
- high-spending mainland tourists prefer Europe, USA and other premium packages than to HK
- foreign tourists attracted by Pan Asia countries and PRC China over HK

Marketing and Promotions
- HKTA & Commission Board promotes HK Tourism
- marketing promotion overseas
- marketing campaign eg. "2006 Discover Hong Kong Year"

HK Tourism Development
- develop new tourism spots
- strengthen the HK traditions (festival)
- strengthen the HK as the centre of trade exhibitions


Some consultation papers suggest the development of SPA/RESORT facilities
read this here


try to browse through HKTA/Tourism Board (www.hkta.org) , Tourism Commission (www.tourism.gov.hk), HKTDC (www.tdc.gov.hk) , HK yearbook 2006 or earlier (www.yearbook.gov.hk/2006/PDF/en/E15.pdf) on Travel and Tourism

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get some hard facts about Hong Kong Tourism Industry from HK Public Library




A Statistical review of Hong Kong tourism = 香港旅遊業統計
338.477967 STA




Hong Kong hotel industry = 香港酒店業務統計
338.4764794 HON
Hong Kong Tourist Association.


年報 = Annual report.
(G155.H63 H67 1992/93 - 2000/01)
香港旅遊業統計回顧 = A statistical review of tourism.
(Reference G155.H63 H652)
航空公司使用統計 = Airline statistics.
(Reference HE9881.A6 A37)
酒店入住率報告 = Hotel room occupancy report.
(Reference TX910.H85 H68)
酒店供應情況 = Hotel supply situation.
(Reference TX910.H85 H683)
旅遊業收益統計 = Tourism receipts.
(Reference G155.H63 T68 1994-2001)
與入境旅遊相關的開支 = Tourism expenditure associated to inbound tourism.
(Reference G155.H63 T68)
港人外遊統計 = Departures by Hong Kong residents.
(Reference G155.H63 D47) Library has 1996 - 1999.
訪港旅客分析報告 = Visitor profile report.
(Reference G155.H63 F35)
訪港旅客統計 = Visitor arrival statistics.
(Reference G155.H63 V57)


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Thanks a lot!

There are some research and information about Tourism Business
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