I actually prefer the 2nd ans but i guess it is just only copy from the forum though so....I would like to express my gut feeling.
Basically,just like Beckham's case.
Why the USA football team asked him to join?That is kinda explosure and ad hoc program. Whatever no matter,the most popurlar brand name can always gain the hugh gty in the markets.
Too many Universites in HK at the moment so everyone wants to explose their own feature in the market.
Market 's size is the same so they have to get as many %age as possible.
The adversitment is really important in the marketing field.