有些公司請marketing, 要有CRM 經驗, 什麼是CRM?

CRM= Customer Relationship Management

即係：

"CRM是企業藉由與顧客充分的互動，來了解及影響顧客的行為，以提昇顧客的贏取率(Customer Acquisition)，顧客的留住率(Customer Retention)，顧客的忠誠度(Customer Loyalty)及顧客獲利率(Customer Profitability)的一種經營模式"


"CRM is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer information."

顧客關係管理(CRM: Customer Relationship Management)
因為系一個好專業既名詞,所以我幫你搵左個詳細解釋既網站比你.
CRM經驗其實你都可以自己"老吹"下, 算系實際經驗. 睇書都系得理論.