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Professional Diploma in Public Relations Management







Commencement Date:
14 May 2007
Deadline for New Application:
30 Apr 2007








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To communicate effectively is the fundamental skill common to all public relations professionals. They are the prime movers in generating goodwill through responsible action and ensuring dissemination of information. The Professional Diploma in Public Relations Management (PDPR) will provide participants with the knowledge and skills required by a successful practitioner, enabling them to pursue careers in communication-based activities.


Programe Structure
This programme can be completed in ten months. It consists of seven modules, with a diploma being awarded upon completion of the course.





Term One



1.
Public Relations Management

2.
Public Relations Campaigns


Term Two

3.
Managing Media Relations

4.
Marketing Communications
Term Three



5.
Corporate & Financial Public Relations

6.
Issues & Crisis Communications

7.
Management Report


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This course has been included in the list of reimbursable courses for CEF purposes

CEF Course Title:
Professional Diploma in Public Relations Management
CEF Course Code: 21F03908-0

Students applying for the Continuing Education Fund (CEF) should submit their applications directly to the Office of the CEF before the commencement of the programme. For details, please visit the website: www.info.gov.hk/sfaa/cef or contact the CEF enquiry hotline: 3142 2277.


Language Medium

Cantonese (supplemented with English)



Entry Requirements

Applicants must:




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be secondary school graduates;


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possess 2 or more years of working experience; AND


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have a reasonable command of the Engish language

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