品客薯片既history (Walkers crisp)

2007-06-22 1:16 pm
請告訴我有關(walkers crisp)品客薯片既資料
特別係佢既background, history
最好用英文
唔該哂!!

回答 (2)

2007-06-22 2:52 pm
✔ 最佳答案
Are you asking Pringles Crisp(品客薯片) from North America OR Walkers Crisp(Don't know Chinese name) from UK/Britain. Let's show you both History. First Pringles and then Walker.

----------------->> PRINGLES Crisp(品客薯片):
Pringles are a brand of potato chips (or potato crisps) produced by Procter & Gamble(P&G). Pringles were first sold in North America in October of 1968[1]; they were not rolled out nationally until the mid-1970s[2]. They were originally known as "Pringle's Newfangled Potato Chips", but the name was changed for introduction to the national market. According to the patent, Pringles were invented by Alexander Liepa of Montgomery, Ohio. Procter & Gamble chose the Pringles name from a Cincinnati telephone book, selecting Pringle Avenue in Finneytown, Ohio for its pleasing sound. [3]

Pringles are advertised in the United States with the slogan "Once you pop, the fun don't stop", and in the UK with "Once you pop, you just can't stop". In North America, Pringles are not marketed as potato chips, but rather "potato crisps". This is a food labeling requirement, since Pringles are made from a dough rather than from sliced fresh potatoes.

Pringles are especially known for their packaging (invented by Fred Baur), which consists of an upright tubular can with a foil-coated interior, and a resealable plastic lid; it also has a famous logo, a stylized representation of a man with a large moustache and parted bangs (until 2001, the man, commonly known as "Julius Pringles", had eyebrows and his bowtie housed the product name.) The crisps are made to a uniform size and saddle shape, so that they stack very efficiently within the container, rather than being packaged loosely in a bag. The cans come in 170g, 163g, 50g, and 23g sizes. In early 2007, the company introduced an 80g size.

------------------>> WALKERS Crisp :
Britain is UK's favourite crisp company. Walker's crisp get so many different taste like salt and vigner is my favour taste. It is a must "hand letter" for me to bring back to HK after visiting Britain.

Walker's History should started with Mr Walker!
He was called Henry Walker and he was a very successful pork butcher who moved from Mansfield to Leicester in the 1880's to take over an established business in the high street. Mr Walker and his son offered quality meat and the business prospered, eventually moving to Cheapside in 1912.

But when the Second World War came meat was severely rationed and even in 1948 Walker's shops were sold out by 10am every day. The factory was working at half-capacity. Mr Walker pondered over how he could make better use of his premises and his eager work force.

The company's managing director, R.E Gerrard, considered moving into ice-cream but there could be hygiene problems from manufacturing meat and dairy products so close together. Then he hit on potato crisps, enormously popular with the public, subject to rationing.

And so, the first Walkers production line burst into action in the empty upper storey of Walker's Oxford Street factory in Leicester. During these early days the potatoes were sliced up by hand and cooked in an ordinary fish and chip frier. Mr Gerrard himself was the first cook!
From this humble start, the public's love affair with crisps and Walkers began and crisp manufacture was here to stay.

Today, Walkers is Britain's favourite crisp and the biggest crisp manufacturer, employing over 4,000 people in 15 locations.
2007-06-22 2:42 pm
Walkers is a snack food manufacturer in the United Kingdom and Republic of Ireland best known for manufacturing crisps.


History:
In the 1880s Henry Walker moved from Mansfield to Leicester to take over an established butcher's shop in the high street. Meat rationing after World War II saw the factory output drop dramatically and the company looked at alternatives to make use of the wasted capacity. With potato crisps being increasingly popular with the public, managing director R.E. Gerrard helped the company shift focus and began hand-slicing and frying potatoes.


Let's Start at the Very Beginning
An early example of a Walkers crisp packet.

Yes, there was a Mr Walker!

He was called Henry Walker and he was a very successful pork butcher who moved from Mansfield to Leicester in the 1880's to take over an established business in the high street. Mr Walker and his son offered quality meat and the business prospered, eventually moving to Cheapside in 1912.

But when the Second World War came meat was severely rationed and even in 1948 Walker's shops were sold out by 10am every day. The factory was working at half-capacity. Mr Walker pondered over how he could make better use of his premises and his eager work force.

The company's managing director, R.E Gerrard, considered moving into ice-cream but there could be hygiene problems from manufacturing meat and dairy products so close together. Then he hit on potato crisps, enormously popular with the public, subject to rationing.



Present day:
Walkers is now owned by Frito-Lay, which in turn is a subsidiary of Pepsico. It is still a significant presence in Leicester and sponsor Leicester City football team's stadium, the Walkers Stadium. Gary Lineker, formerly a Leicester City footballer is now the face of the company, starring in most of their advertising campaigns.
The official website states that an estimated "11 million people will eat a Walkers product every day". The company employs over 4000 people in 15 locations.
In 2000, Walkers' 1995 advert starring Gary Lineker was named the 9th best television commercial of all time, in a poll conducted by The Sunday Times and Channel 4.
In February 2006, Walkers changed their brand label and typeset. They also announced they were to reduce the saturated fat in their crisps by 70%.
As of late 2006, the company has added nutrition values on the front of the Walkers crisps packets.
Many of Walkers brands were formerly branded under the Smiths Crisps name. This comes from the time when Walkers, Smiths and Tudor were the three main brands of Nabisco's UK snack division with Tudor being marketed mainly in the north of England and Walkers in the south. After the takeover by Pepsico the Tudor name was dropped and the Smiths brand has gradually been phased out in favour of Walkers.
The only products currently retaining the Smiths brand are Salt & Vinegar and Ready Salted Chipsticks and the "Savoury Selection" which includes Bacon Flavour Fries, Scampi Flavour Fries and Cheese Flavoured Moments.
In 1997, Walkers became the brand name of the Quavers, French Fries and Monster Munch snacks.
Notably, Walkers package their cheese and onion crisps in blue packets, and salt and vinegar in green. This is the opposite to most other crisp manufacturers.


想了解多d可以去佢個官網!
http://walkers.corpex.com/cr15p5/welcome.asp


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