客戶管理系統 CRM 是什麼???

Customer relationship management (CRM) is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer information.

There are four aspects of CRM, each of which can be implemented in isolation:

Active CRM: Centralized database which facilitates organization of data and automate business processes and common tasks.
Operational CRM: automation or support of customer processes that include a company’s sales or service representatives
Collaborative CRM: direct communication with customers that does not include a company’s sales or service representatives (“self service”)
Analytical CRM: analysis of customer data for a broad range of purposes

參考www.freedomized.com的客戶管理系統,可以通過互聯網使用,還有免費版本.