✔ 最佳答案
假設你是一名營業代表，會見客人洽談生意，應如何展開話題？以下是香港中文大學專業進修學院張華先生的建議。
1. 介紹自己與公司
如果你是一名營業代表，會見客人洽談生意的時候，首先會介紹自己和公司。假設你公司做數碼相機生意，你可以說：My name is John Chan. I am a sales representative of ABC Company. Here's my business card. This is my assistant. It is nice to meet you today, Mr. Wilson. Let me say a few words about our company. 即是說我的名字是John Chan，是ABC公司的營業代表，這張是我的名片，這位是我的助手，今天很高興跟你會面，Wilson先生。讓我簡單介紹我們公司。
常見介紹公司句子：
1. Our company is well-established in the industry.（地位穩固）
2. listed on the Hong Kong Stock Exchange.（上市公司）
3. Our company has global outlook, and is ambitious in opening up new markets overseas.（公司有國際視野，並積極拓展新的海外市場。）
4. Last year our company had a turnover of 50 million dollars.（介紹去年營業額）
2. 介紹公司的促銷計劃
要介紹公司的促銷計劃，可以客氣地說：很高興有機會跟你介紹這個銷售計劃。要帶入計劃書的首部分，可以先解釋要點，如說：先讓我為你解釋一些要點，稍後再談細節。
常見句子：
1）It is my pleasure to have this opportunity to introduce our sales plan to you.
2）To start with, let me first explain a few key points to you, before we go into the detail.
3）Please look at our company's latest products and the relevant documents.
形容產品用字：
1. economical（突出商品價錢合理）
2. Our products use state-of-the-art technology／hi-tech.（高科技）
3. durable（持久耐用）
4. Unique／one-of-a-kind（獨一無二）
3. 提出價錢
向客人提出價格時，亦可略述一些定價的準則，如說：根據市場情況和過往銷售紀錄，我們相信這個價格很合理。要婉拒客人還價，可間接一點，強調價格已很相宜。結束洽談前，可以重複要點，讓客人放心。
介紹完促銷計劃後，可帶入簽署合約事宜，要求客人簽署，完成交易。
常用句子：
1. Based on the market situation and past sales record, we believe these prices are reasonable.
2. Although our prices are above average in the market, our new design and functions make sure our products remain competitive.
3. I wish I could offer you a better price.
4. Let me recap the major points.
5. If everything is clear, let me show you the contract.
6. If you have no further questions, you may sign here to complete the deal
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如對客人已有基本認識，例如對方是商界名人，可以邀請對方分享一些成功經驗，來延續話題。
例如：I know you have recently won a management award. Let me first congratulate you on that. Do you mind telling us about it? 意思是我知道你最近獲得一個管理獎項。先恭喜你。你可以跟我們分享一下嗎？
要問客人對公司的印象，可以說：What is your impression of our company?
常用歡迎語句：
1. We are very pleased to have you with us in Hong Kong.
2. I would like to extend my warm welcome to you.
3. How was your flight to Hong Kong?
4. I hope you enjoyed your flight to Hong Kong, didn't you?
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向客人表示稍後會寄發正式邀請信和希望加強日後合作，可以說：We will extend our formal invitation to you soon. I wish our cooperation to grow even stronger in the future.
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跟客人告別時，可以說自己很榮幸同客人度過了愉快的一晚，希望很快再有機會見面。
It was our honour to have you with us this evening. We very much expect your company again in the future.
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When you are selling a product, how should you let your potential customers know both its features and the benefits?
Presenter: When you are selling a product, remember to tell your potential customers both its benefits and the features.
Salesperson: For this mobile phone, one of its outstanding features is that you can send or receive emails. You can communicate with your associates anytime, anywhere and that improves efficiency at work. During this exhibition, you can get a 20 percent discount for every 50 sets you purchase that means you can save $100 on each unit.
Presenter: Notice how the salesperson translates a feature into a benefit. The 20 percent discount is a feature of the offer. The benefit is the $100 saved on each unit.
