美麗華旅行社既SWOT

Just brainstorming for reference

SWOT of 美麗華旅行社

Strength
- the long history and reputation of the company is the strength, if you ask several traveling companies in HK, most people in Hong Kong will say this company name in as one of them, that can proof that they have well-known brand in Hong Kong people,
- their service also so good and so many customers satisfy their services,
- they provide a lot of trip for different type customer~

Weakness
- thier price are little bit so high that will affect the decision of customer, so that is their weakness~

opportunities
- nowadays so many mainland tourism come to Hong Kong, they can have more linkage with mainland traveling company to have more business,
- nowadays the economy of Hong Kong turn good and the government promote 5 working-days system, people are more willing to put money in travel

threats
- as we all know that in traveling industry, it has a lot of companies want to make great profit, the keen competition make the company face a lot of threats~