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Who Needs the U.S. Market
http://www.forbes.com/markets/2007/04/02/asia-business-survey-markets-econ-cx_rm_0402markets5.html
HONG KONG - When the U.S. economy gets a cold, Asian exporters usually get pneumonia.
This year, they aren't too worried.
Small and medium-size businesses in Asia are counting on increased regional trade, growing sales to Europe and thriving exports to the Middle East to bolster their business, according to the annual UPS Asia Business Monitor survey released Monday. Indeed, 63% of the 1,200 small and medium-size companies surveyed expected business to be better for them this year than last year.
Asian companies were most optimistic about the growth in intra-Asian trade. They expected a jump in trade with the Middle East and with Europe, but expected trade with the U.S. to barely increase.
“The U.S. is going to continue to be important, but they are placing increased importance on intra-Asian trade, then the Middle East, then Europe, then the U.S.,” said Ken Torok, president of UPS’s Asia Pacific region.
Companies in Malaysia and Singapore were expecting their trade with the Middle East to nearly double after their governments conducted a series of trade missions to the region last year. Singaporean companies including Keppel Corp. (other-otc: KPELY - news - people ), Boustead Group, Hyflux and Singapore Utilities International participated. Malaysia’s LCL Corp. recently opened an office in Dubai.
Malaysia has been promoting itself as a tourist destination for Arabs who feel less welcome on American and European beaches. The Muslim-majority nation has introduced a program called “Malaysia, My Second Home,” which allows foreigners to invest in property and grants visas to participants’ maids, and 27 Saudis have already signed up, Malaysian Minister of International Trade Rafidah Aziz said last week in Qatar.
Because small and medium-size businesses – those with fewer than 250 employees and revenue between $500,000 and $10 million – are responsible for 90% of all business in Asia, the annual survey serves as a useful barometer of Asian business sentiment. The survey, conducted by Taylor Nelson Sofres, covered companies from 12 Asian countries in industries ranging from automotive to electronics, and textiles to toys.
The rise in intra-Asian trade is being driven by increasingly complex and interlinked supply chains of Asian companies and their Western customers alike. “What’s happening with supply chains is companies are sourcing some products from Vietnam, and maybe another part from the subcontinent, and then it all could come together in China for final assembly,” Torok said.