BODY SHOP既swot

Just brainstroming for reference
SWOT of Body Shop
Strengths
-Lomg histry of establishement in the USA, HK and so on
-brand loyalty
-Good market share in HK
-good networks of retail shops


Weaknesses
-Increasing competitions in local and in chinese market as more new brand emerged

Opportunities
-stable economic growth in the world and people would like to spend more money on health care products
-developed into China market

Threats
- Sudden rise in rental
-Increasing production cost of Chinese labour (assume the production cost was mainly in China)
-Continuous changing of policies in China hinder the development in China

body shop has brand and some retails shops