Since 14/2/06, the retailer has the right to refuse your card if you don't have your PIN number. You must use your PIN to purchase if you hold a CHIP & PIN card.
If you do not have a PIN at the moment, you should contact the card issuer and ask them to advise you a new PIN. If your card is issued in Hong Kong, there are 6 digits PIN number. If your card is issued in the UK, the PIN code is 4 digits.
For further information, please visit the official website below.