About Hotel Sofitel

2007-05-07 11:41 am
I am a student who study Hotel Management, and i am doing a business proposal about Hotel Sofitel.............Can someone help me?

1. What is the mission statement of this hotel/ hotel group?

2. Which is the best location to operate a deluxe hotel in Hong Kong?

3. Who is the target market?

4. How is the oranization chart look like?

Thank you very much......................it is really ugent......Thx for your help!

回答 (2)

2007-05-12 12:37 am
✔ 最佳答案
You are asking some questions that should be answered by Hotel Sofitel management and staff.
Just give you some background and history of Hotel Sofitel for reference:
Sofitel, destination “émotions”

Sofitel hotels are located in the world’s leading business and holiday destinations. The prestige of these establishment has made Sofitel internationally synonymous with the best in hospitality.

Yet every Sofitel is unique, revealing the soul of the destination with a “story” that affords guests new and memorable experiences throughout their stay.

Sofitel embodies the French “art de vivre” in the elegance of the interior design, the warmth of the welcome, the sophistication of the services, and the art of exceptional cuisine.






From 1964 to today...





圖片參考:http://www.sofitel.com/sofitel/imagerie/offres_spe/puce_liste.gif

1964: The very first Sofitel opens in Strasbourg, France.




圖片參考:http://www.sofitel.com/sofitel/imagerie/offres_spe/puce_liste.gif

1974: Sofitel’s grand opening in the U.S.; in Minneapolis, Minnesota.




圖片參考:http://www.sofitel.com/sofitel/imagerie/offres_spe/puce_liste.gif

1983: The Accor Group is born.




圖片參考:http://www.sofitel.com/sofitel/imagerie/offres_spe/puce_liste.gif

1995: Sofitel’s network includes 100 hotels; 18,472 bedrooms; 12,500 employees; throughout 40 countries worldwide.




圖片參考:http://www.sofitel.com/sofitel/imagerie/offres_spe/puce_liste.gif

1997: Sofitel becomes part of Accor’s multi-brand group.




圖片參考:http://www.sofitel.com/sofitel/imagerie/offres_spe/puce_liste.gif

2000: Two big strides for 2000… after 10 years with no new openings in the U.S., Sofitel cuts the ribbons in downtown Philadelphia and New York City’s Times Square.




圖片參考:http://www.sofitel.com/sofitel/imagerie/offres_spe/puce_liste.gif

2002: Major international expansion: Sofitel opens its doors in Europe (London, Marseille, Cologne); Africa (Marrakech); North America (Chicago, Washington, Montreal); South America (Quito); and Asia (Shanghai, Bangkok).




圖片參考:http://www.sofitel.com/sofitel/imagerie/offres_spe/puce_liste.gif

2004: Sofitel opened 31 hotels including 20 Dorint in Germany Germany, The Netherlands, Austria and Spain




圖片參考:http://www.sofitel.com/sofitel/imagerie/offres_spe/puce_liste.gif

2005: Sofitel continued its growth with such openings in Asia, in Australia, in New Zealand, in Fidji Islands, in Tunisia, in United Kingdom and in Spain.




圖片參考:http://www.sofitel.com/sofitel/imagerie/offres_spe/puce_liste.gif

Nowadays, Sofitel is the prestige brand of Accor Hotels. The brand encompasses nearly 200 upper upscale hotels in 53 countries.
If it is a homework, you should choose an organization that you are well known, or its homepage provide you much information.
2007-05-12 1:45 am
you should take more research yourself more.


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