IKEA SWOT

just for brainstorming
1. Strengths

- Significant competitive advantage as if it can spread its marketing costs over many stores. Regular dvertising in mass media that most competitors cannot afford these marketing expenses.

- In logistics there are also important costing advantages for a large retailer like

- strong purchasing power as it buys large quantities of products.

- As many of its competitors are small enterprises

- The financing of the existing business and the financing of growth is much easier for large companies than for sole-trader enterprise.


2. Weaknesses

not provide products for top class

3. Opportunities

- Further geographic expansion
- branding activities under the name IKEA.

4. Threats

- Many competitors in the market

You should take more research and think to do the assignment