SWOT OF BOSSINI

Just brainstroming for reference

SWOT of Bossini

Strengths
- small and low inventory holding. thus fast in changing stocks and can catch the trend very quickly.
-Lomg histry of establishement in the HK and China Market
-brand loyalty of a certain amount of customers
-There is positive growing in the sales records with good financial reports
-Good market share in HK
-good networks of retail shops (有多店舖)
-owned a lot of well trainned staff

Weaknesses
-Relatively weak in the international market
-Increasing competitions in local and in chinese market as more new brand emerged


Opportunities
-stable economic growth in the world espcially the chinese market as people would like to spend more money on clothing
-new marketing strategies and positioning attract more new customers (eg. OL, middle-high income class)


Threats
- Sudden rise in rental
-Increasing production cost of Chinese labour
-Continuous changing of policies in China hinder the development in China

You should do the homework yourself