如果starbucks轉型左做internet cafe,會有咩marketing Analysis

Just brainstorming:
STRENGTH
1. State-of-the art equipment.
2. Up-scale ambiance. High backed mahogany booths with flat-screen monitors inset into the walls provide a cozy hideaway for meetings and small friendly gatherings. Large round tables with displays viewable from above provide a forum for larger gatherings and friendly "how-to" classes on the Internet. Aluminum track lighting and art from local artists sets the mood. Last, but not least, quality cappuccino machines and a glass pastry display case provide enticing refreshments.
3. Clear vision of the market need.
Weakness
1. A dependence on quickly changing technology.
2. Cost factor associated with keeping state-of-the-art hardware.
Opportunities
1. Growing population of daily Internet users.
2. Social bonds fostered by the new Internet communities. The Internet is bringing people from across the world together unlike any other communication medium. These programs will be designed to build customer loyalty.
Threats
1. Rapidly falling cost of Internet access. The cost of access to the Internet for home users is dropping rapidly. Internet access may become so cheap and affordable that nobody will be willing to pay for access to it.

Emerging local competitors.

I think starbucks is providing internet service now.