2) its business model. (include value proposition, revenue model, market opportunities, competitive advantages, and market strategies)
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3) functionalities of the website (such as interactive tools, online catalogs, shopping carts, search engines, software intelligence agents, site security)
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4) how well the site is on factors including informational, ease of use, redundant navigation, multi-browser functionality, simple graphics, legible text
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5) how well the site is on exploring unique e-commerce technology features including ubiquity, globle reach, universal standard, richness, interactively, information density, and personalization/customization